As part of the ASTA River Cruise conference, we invite you and your guests to discover Amsterdam with a selection of our most popular tours. Whether you take a tour before, during, or after the event, you will receive a special conference discount and experience the city like a local.
From hidden courtyards to well-known highlights, our tours are the perfect way to make the most of your time in Amsterdam.
The following experiences are specifically recommended for agents selling to ASTA attendees and their guests. Each is designed to showcase Amsterdam and the Netherlands thoughtfully, with professional guiding and rich local insight.
A guided walking tour exploring Amsterdam’s most iconic sights and hidden gems. Your guide will bring the city’s history and culture to life as you stroll canals, historic neighbourhoods and landmark squares at a relaxed pace. This tour is ideal for first-time visitors or anyone wanting a comprehensive introduction to Amsterdam.
A public group walk with tastings hosted by a cheese professional. Clients will learn about Dutch cheese culture, explore speciality shops and discover how to pair cheeses with local wines or beers. We end the tour with a tasting of all the cheeses we got during our walk. This is an engaging and sensory experience that works well for food-minded travellers.
A moving public walking tour that retraces the final route Anne Frank and her family walked in Amsterdam. It is guided by diary excerpts, historical commentary and ends with a virtual reality experience of the Secret Annex, providing context for this powerful story of resilience.
A cycling experience with electric bikes that takes clients beyond the city into the Dutch countryside and Waterlands villages. Comfortable e-bikes make the mellow terrain accessible to most riders, and the route offers scenic views and a sense of authentic local life.
A public craft beer tour through Amsterdam’s local brewing scene. Participants visit small breweries, taste a selection of local beers and hear stories about the city’s brewing history. This tour blends culture and tasting for a relaxed and social experience.
A private guided visit to the Rijksmuseum, the Netherlands’ national museum, with focus on Dutch masters and Golden Age treasures. This tour helps you engage with art and history beyond the labels in a fun and engaging way, enhancing the museum visit with expert insight.
A six hour tour to explore the historic windmills, traditional Dutch villages and countryside landscapes at Zaanse Schans. You will see iconic windmills up close and experience classic rural Netherlands. We also offer a typical Dutch lunch in a cheese farm.
In addition to the tours above, Amsterdam Experiences offers a broader portfolio your clients can book the whole year around. These include private canal cruises, additional museum tours, immersive food and drink journeys, family-friendly experiences, bespoke layover and shore excursions, and fully private day trips across the Netherlands. All experiences can be tailored to timing, interests and group size.
Our tours are easy to book, commissionable and supported by a local team with deep knowledge of Amsterdam. Each experience is crafted for comfort, storytelling and genuine local insight. They appeal across client types from first-timers to seasoned travellers seeking depth and discovery. More information for Travel Advisors.