Private Tours in Amsterdam, the Netherlands and Belgium for Travel Advisors

Your Amsterdam DMC for the touring side of the trip

Bespoke Amsterdam Experiences is a specialist incoming tour operator in Amsterdam. We design and run the touring part of your client’s trip in the Netherlands and Belgium: the guides, the tickets, the transfers and the logistics in between. Hotels, flights and restaurants stay with you.

4.9 / 5 from 3,000+ guest reviews
ASTA official member
10%+ commission on every private tour
24 h reply time, seven days a week
Part of the Amsterdam Experiences team on a wooden bridge in Giethoorn
Part of our team on a day out in Giethoorn.

Who you work with

Our Amsterdam team or guides, and one person for your booking

Stephan started Amsterdam Experiences in 2016 with weekend walking and bike tours through the Amsterdam neighbourhoods he loved. Today a team of 30 local guides run private tours across the Netherlands and Belgium supported by a personal team in Amsterdam. From your first enquiry to the day itself, you deal with one person who knows your client’s programme.

  • Your client stays yours. We never contact your clients unless you ask us to. Every message goes through you.
  • Private, never crowded. Guides are always only for your group. 
  • Straight answers, fast. We reply within 24 hours, usually straight away between 8am and 10pm Amsterdam time.
  • Guides in five languages. English, Dutch, Spanish, German and French.

We work with advisors from many of the leading host agencies and consortia, including Virtuoso, Signature Travel Network, Travel Leaders, Fora, Cruise Planners and Nexion.

Your Advisor Portal, and a client itinerary in minutes

Sign up once for the Advisor Portal: 58 private tours across the Netherlands and Belgium, searchable by town, interest, length and group size, each priced for your client’s party.

  1. Pick the tours. Search, compare and add what fits to your client’s list. Prices update for the group size as you go, with your commission already worked in.
  2. Put your name on it. Add your own logo and a title, and the itinerary comes out as yours, not ours.
  3. Send it. Download a finished PDF or Word document, or share a web link.
The Advisor Portal tour menu: search, group size, dates and filters above a tour showing your commission and the client price
Filter by town, interest, length or dates. Your commission is already worked into every price.

See what your client receives

Every itinerary you build in the portal comes out as a finished document you can send the same day. You choose whose name is on it, whether it shows prices, and how your client opens it.

Windmills at Zaanse Schans, the cover photograph of an example itinerary

Your private tours in the NetherlandsPrepared for the Smith family, 12 to 16 May 2027
  1. 01Amsterdam City HighlightsAmsterdam, private walking tour
  2. 02All Year Round Flowers & WindmillsThe Netherlands, private driving tour
  3. 03Cheese Walk with Wine or Beer PairingAmsterdam, private tasting walk
  4. 04Anne Frank’s Last WalkAmsterdam, with a virtual reality visit
Your name · Your agency · Your phone number
An example itinerary, made in the portal. Each tour comes with its full description, what is included and its photographs. Open it ↗

You decide

Whose name is on itYour name and logoOursNo names at all
PricesGuest pricesNo prices
How you send itPDFWordLive link

The PDF is ready to send. Word lets you copy the text into your own proposal. The live link opens as a web page on any phone or computer, stays up to date when you change the itinerary, and lets your client download the PDF.

Open the example itinerary ↗Exactly what your client sees, as a live link. Opens in a new tab.

  • We check the dates. Add your client’s travel dates and the portal warns you if a tour cannot run during their stay.
  • Text and photos ready to use. Copy any tour description and pick the photographs you want for your own proposals.
  • Saved for every client. Come back to an itinerary, change it, or copy it for the next client.

How booking works

There are two ways to book: build your client’s programme in the Advisor Portal and let us confirm it, or reserve one of a small selection of tours straight away.

Option 1

Use the Advisor Portal

  1. Choose tours in the Advisor Portal, from 58 private tours, each priced for your client’s party, or send us a brief. This is the route for a single private tour, several tours, a bespoke programme or a multi-day itinerary.
  2. We reply within 24 hours to confirm availability and the price.
  3. You confirm, and we check guest details and any special requests with you.
Option 2

Book one tour directly

  1. Pick a tour from our direct booking page. A small selection of our tours can be booked this way.
  2. Reserve in real time. Your spots are confirmed straight away. Checkout asks for your IATA number and company name, so your commission is tracked.
  3. We contact you to confirm guest details and any special requests.

Either way, we run the day and you have one local contact the whole time. Commission starts at 10% and is paid the month after the tour, to you or your host agency. In the portal it is already worked into every price, so you simply quote the price shown. Agencies on net rates see their net price instead.

What a good brief includes
  • A short client profile: travel history, interests and pace
  • The budget, as early as possible
  • Hotel names, flight numbers, and arrival and departure times, double-checked
  • Dietary requirements or allergies
  • The guide language your clients prefer
MinimumA half-day private tour
Notice48 hours as standard. For last-minute requests, we always try.
CommissionFrom 10%, by volume and programme, paid the month after the tour.
CancellationFull refund 7 or more days before the tour, minus non-refundable tickets. Within 7 days, non-refundable.

Free planning tools for you and your clients

We built these tools to answer the questions clients ask us every week, and we keep them up to date. They are free, need no login and work on any phone. Send a link straight to your clients, or use them while you plan a programme.

  • Kept up to date. The Rhine and Danube water levels are updated daily, the cruise calendars list ship calls for 2026 and 2027, and the Anne Frank calculator shows the day tickets go on sale.
  • Share the answer, not just the page. The bloom calendar, the water levels and the Anne Frank calculator make a link with your client’s dates already filled in.
  • Use them on your own website. The same four tools can be embedded on your agency’s website, free of charge.
Portrait of Anne Frank

Anne Frank House ticket dates

Tickets go on sale on Tuesdays at 10am, six weeks ahead. This gives the exact morning for any travel date.

River cruise ships moored in Amsterdam

River cruise calendar

Every river ship calling at Amsterdam, Zaandam and Zaanse Schans, with berths and times, updated daily.

Striped rows of tulips in a Dutch bulb field

Tulip and flower bloom calendar

Enter travel dates and see which flowers will really be out, region by region.

Amsterdam canal at night during a light festival

Events calendar

Festivals, parades, light shows and markets in the Netherlands and Belgium.

Rhine water level gauges from Basel to Lobith

Rhine water levels

Live and forecast levels, for the “will the cruise still sail” conversation.

Christmas market with a lit Ferris wheel at night

Christmas market finder

Enter travel dates and see which of nearly 100 Christmas markets in the Netherlands and Belgium are open, with hours and drive times.

Find My River Cruise ship locator

Find My River Cruise

Type a ship’s name: where she is now, the day she reaches Amsterdam or Zaandam, and her berth. Every result has its own link to send to a client.

Ocean cruise ship at sea

Ocean cruise calendar

Every ship call at Amsterdam, Rotterdam and IJmuiden.

Hotel pages. Our Amsterdam 5-star hotels guide covers every five-star and luxury hotel in the city, each with its own page of tours from that hotel door, which is useful when you are placing a client.

What advisors and guests say

Ginger Kohler, travel agent

Our group spent most of the day with Stephan on a fantastic tour of his beautiful homeland. He is passionate about his country, its history and the people. He is a skilled storyteller, really putting you in the moment whether your learning about the strong Jewish history, the wars or the architecture of the city.

The other tour guides that work with him are also excellent! They have high expectations for their guides and consistently deliver an excellent experience. Whether you want a walking historical tour, a foodie tour or a bike tour, Bespoke Amsterdam Experiences will deliver beyond your expectations.

Ginger Kohler, Travel Agent
Travel advisors from KHM Travel Group on a bridge over the Amstel in Amsterdam
Travel advisors from KHM Travel Group in Amsterdam.

Questions advisors ask

What kind of travel advisors do you work with?

Independent advisors, host agency members and agency teams who sell private, high-quality travel: FIT, small private groups and bespoke touring, rather than mass-market group tours.

Are you a full DMC?

Not strictly. We are an incoming tour operator and ground handler: we run the touring, guiding and ground transport in the Netherlands and Belgium. Hotels, flights, restaurants and event production stay with you.

How far ahead should clients book?

As early as possible, especially in spring and summer and for museum tickets. Our standard minimum is 48 hours’ notice, and we always try to help with last-minute requests.

Do you work with groups as well as FIT travellers?

Yes. We cap groups at 15 guests per guide, and 10 inside museums. Larger parties are split across several guides from our team of 30+.

Can you look after travellers with limited mobility or other access needs?

Yes. Every tour we run is private, so it is built around your clients’ needs rather than squeezed into them. Tell us what they need when you book and we plan the route, the pace and the stops around it: shorter walking stretches, seated breaks and step-free alternatives where they exist. Wheelchairs, walkers and prams are welcome, and we plan city routes with Amsterdam’s cobbles and canal bridges in mind. Where a site is genuinely not accessible, we tell you before you book. For clients who cannot manage the steep stairs of the Anne Frank House, we offer a private, step-free virtual reality experience of the Secret Annex.

How does commission work?

All private tours are commissionable from 10%, depending on volume and programme. In the Advisor Portal your commission is already worked into every price, so you simply quote the price shown. Agencies on net rates see their net price instead. Commission is paid to you or your host agency the month after the tour. WorldVia and KHM advisors get our negotiated network rates.

What is your cancellation policy?

Full refund if cancelled in writing 7 or more days before the tour, minus non-refundable purchases such as pre-booked museum tickets. Cancellations within 7 days of the tour are non-refundable. Multi-day programmes have their terms confirmed at booking.

Which languages do your guides speak?

English, Dutch, Spanish, German and French. Tell us your clients’ preferred language when you send the brief.

How quickly do you reply?

Within 24 hours, and usually straight away between 8am and 10pm Amsterdam time, seven days a week.

Tell us about your clients

Send us the dates, the party and what they love, and we come back within 24 hours with a plan. Phone and WhatsApp +31 6 43 41 37 99, 8am to 10pm Amsterdam time, seven days a week.

Advisor sign-upAsk us a question